Kristen Stewart's second Balenciaga Florabotanica fragrance advert has been unveiled - a partnership that the actress describes as "a huge honour". The 23-year-old goes topless in the campaign, pictured with nothing but exotic flowers running down her back.
The actress developed a close relationship with former Balenciaga creative director Nicolas Ghesquiere in the run-up to and during her tenure as the face of the brand, and there was speculation as to whether or not she would continue in her role as fragrance ambassador under the helm of Alexander Wang. Clearly, it's a bond (or a contract), that remains unbroken.
Discover more about Stewart's work with Balenciaga, her personal style and what she believes makes a good fragrance in the interview below.
1. What does the Balenciaga brand represent to you & what do you like most about it?
Honestly it is evocative. It makes you think. It always strikes a perfect balance between elegance and modernity or represents a stark version of either. Which I love! Completely unafraid. The brand, because of its sense of very unexpected creativity, manages to really lead the way while remaining very true to its artistic initiative. I love the fact that wearing Balenciaga makes you feel unique.
2. How would you describe the Balenciaga woman? What’s her style? Do you recognize yourself into that woman?
She is free. One can tap into qualities they might not know they have wearing Balenciaga. For me its a boldness. A very seductive assertiveness. I recognise myself when I wear it, which is important.
3. What is your relationship with fashion?
I am very comfortable with it. I am usually one for simplicity and my style is casual most of the time, but I like to go just as far in the other direction. I love pushing boundaries and bringing different aspects of myself to the surface with what I wear.
4. How do you feel about being the face of this fragrance? To what extent is this new fragrance faithful to your personality?
It is a huge honour for me as I’ve always loved this brand. The fragrance is everything I like; it is natural, feminine, and original. Three things I value very much.
5. How would you describe this fragrance? What do you like about it?
For me the fragrance is refined yet assertive. Its floral nature makes it alive and young.
6. What about the design of the bottle?
The bottle is very modern and intriguing. I’d love to see a massive structure of the same design. They really went for it; of course. I want to know what that bottle has inside it.
7. According to you what makes a good fragrance?
For me, a good fragrance has to take you by surprise. Most importantly it has to be natural: aromatically and in spirit. Sometimes wearing the right scent can give you an unexpected sensuality.
8. Are you wearing fragrance?
Yes. I feel that wearing a fragrance adds the final touch to your look. It's a very nice experience.
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