The edp scent is said to combine the fantastical and ultra-contemporary aspects of the Balenciaga brand. “There is a real duality in Balenciaga, between classicism and experimentation,” noted Creative Director Nicolas Ghesquière. “For this new fragrance, I wanted to explore this paradox between the pure and the enigmatic further. A few years ago, I designed this ‘floral collection’. The dresses were covered with flowers, but these flowers were neither charming nor romantic. They structured the whole silhouette. I wanted the flowers in this perfume to express the same idea.”
The name Florabotanica references the 18th century botanical gardens in which the most exotic and rarest plant species were displayed. “It is a secret garden where you find surprising flowers that surpass the imagination,” Ghesquière explained. “They are beautiful but are they really that harmless? Flowers can be cruel, carnivorous or venomous, contain poisons. What would a perfume that contained the charm and mystery of flowers be like? This is the story that we wanted to tell with Florabotanica.”
