Rob is the New Face of Dior Men's Fragrance
Pattinson will star in a series of ad campaigns for the French fashion house's line of men's fragrances.
"Rob likes the brand," reports a source, who estimates the deal at being worth close to $12 million for three years.
Other celebs who have endorsed Dior fragrances include Jude Law, Charlize Theron and Natalie Portman, who appeared in a controversial topless ad last year.
R.Pattz is no stranger to Dior. He's hit the red carpet in several different Dior Homme looks, including a tuxedo at this year's Cannes Film Festival and jeans at the Teen Choice Awards.
Update From THR (Via):
As a result of the massively successful Twilight Saga films, Robert Pattinson has transformed into a bigger star than he could ever have imagined.
And this week, it was widely reportedly by outlets including E!, The New York Daily News and USA Today that the young actor had landed a whopping $12 million dollar men's fragrance deal with Christian Dior. Gleefully, the press noted that Pattinson's deal had even topped Brad Pitt's reported paltry $7 million for his Chanel No. 5 ads.
But there is no fragrance contract. Not yet, at least.
The Dior international press office in Paris explained to The Hollywood Reporter Wednesday morning that the so-called "reports" were just rumors and that no contract has been signed. They had no further comments.
Calls to Pattinson's camp went unanswered.