The surprise is Water for Elephants -- starring Reese Witherspoon, Robert Pattinson and Christoph Waltz -- which is over performing in early business at the domestic box office.
Heading into the weekend, Fox 2000's Water for Elephants was projected to post an opening weekend gross of between $13 million to $15 million.
Water, based on the bestselling book by Sara Gruen, has been gaining momentum in recent days, particularly among younger females, and has every chance now of doing more business. The film's strongest demo, according to tracking, is older women.
The Hollywood Reporter| Via