Going directly to book fans, 20th Century Fox will debut a new trailer for Water for Elephants exclusively on Amazon.com on Thursday.
Starring Reese Witherspoon, Robert Pattinson and Christoph Waltz, Water for Elephants is based on Sara Gruen’s bestselling novel.
It's only the second time that Amazon has featured a full-length movie trailer on its website after Warner Bros.' The Dark Knight.
Fox releases Water on Elephants on April 22. Frances Lawrence directed from an adapted screenplay by Richard LaGravenese.
Gil Netter, Erwin Stoff and Andrew R. Tennenbaum produced.The trailer will be posted on Amazon.com at 5 p.m. PST. A promo for the trailer will run later on American Idol