Is the "Pattison Effect" affecting Zac Efron's career?

With Zac Efron's latest film, the romance 'Charlie St. Cloud,' now an official box office disaster, everyone is asking what happened to the 'High School Musical' golden goose. The answer, two words: Robert Pattinson.

"Robert is the new King of all the screaming girls at this moment and they have forgotten Zac. You only need to look at this years MTV Movie Awards, when Zac entered the girls were excited but when Robert walked in the place went nuts," relationship expert Matt Titus tells me. "Twilight has changed everything and Robert Pattison gets it. He says nothing, and acts mysteriously. This is what teenage girls really want right now."

However, it seems that Zac has received that memo too. Switching from his more playful roles to ones that focus on his character rather than his pretty-boy looks have come at a huge box office cost.

"Hollywood only cares about making money," one producer tells me. "We honestly don't care if Zac is singing 'Hello Dolly' or playing a vampire, as long as he sells tickets. That fact that 'Charlie St. Cloud' dropped a whopping 60% in its second week following a very mediocre opening tells me Zac should speak less, smile more and take off as much clothing as possible. Or else he will end up like countless other pinup popcorn actors and actresses that decided that they all of a sudden wanted to be taken seriously when all their fans."

Read more at PopEater/via

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