Eclipse” Estimated To Gross $150 million In Its First Six Days

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With the ink still damp on $709.7 mil­lion of world­wide box-office gross from “Twi­light Saga: New Moon,” Sum­mit Enter­tain­ment well debut part-three fran­chise “Twi­light” install­ment “Eclipse” into 4,408 engage­ments Wednes­day, many of them offer­ing mid­night engagements.

With that the­ater count includ­ing 193 IMAX loca­tions, Sum­mit Enter­tain­ment offi­cials are mov­ing “Twi­light” out of Novem­ber for the first time, giv­ing the film access to its young-female core demo­graphic at a time when its con­stituents are out of school.

Con­ser­v­a­tive fore­casts pre­dict the PG-13-rated film will gross $150 mil­lion domes­ti­cally in its first six days of release, span­ning through the hol­i­day week­end. That would usurp the $142.8 mil­lion three-day open­ing for “New Moon” last November.

“Eclipse,” which returns the core cast of Kris­ten Stew­art, Robert Pat­tin­son and Tay­lor Laut­ner, will also debut in 41 for­eign ter­ri­to­ries this weekend.

“We hope our open­ing day will be big­ger on open­ing day because our audi­ence isn’t get­ting up for school,” noted Sum­mit dis­tri­b­u­tion chief Richie Fay.

With track­ing sur­veys reveal­ing the “def­i­nite inter­ests” of young female demo­graph­ics to be in the almost unheard of 40-percent-and-above range, “Eclipse” will try to improve on a male-demo turnout that tal­lied less than 20 per­cent of the total audi­ence for “New Moon.”

“We think being in IMAX this time around will help with that,” Fay added. “IMAX has the ten­dency to broaden the audi­ence.“

Thanks To ThinkingofRob

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